Reach Or Miss

Lisa McLeod is the global expert on purpose-driven business and the bestselling author of Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. Lisa has spent two decades helping leaders increase competitive differentiation and emotional engagement. Her work debunks the myth that money is the primary motivation for most employees. She developed the Noble Purpose philosophy after her research revealed, salespeople who sell with Noble Purpose, who truly want to make a difference to their customers, outsell salespeople who focus on their own targets and quotas.   Most passionate about The thing I am passionate about today is thinking about people waking up excited to go to work. But, as the years go on, and especially today, it’s hard to wake up feeling like you have that sense of purpose. And if you’re not waking up feeling like that, your employees are definitely not waking up feeling that way. To create a successful business, you need two things: You need competitive differe