Reach Or Miss

Ep. 163 – Kasey Jones key success factor: “one of my biggest advantages is that I have zero professional training or education in marketing.”

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Synopsis

Kasey Jones, founder of A Better Jones is deeply passionate about helping people, teams, and organizations grow. She has defined her career leveraging creative and innovative methods to build long-lasting relationships with the people that matter most to your business - buyers, partners, and community. Kasey’s experience spans nearly every aspect of sales, marketing, business development, and community organizing at startups including Notion, GoodData, Postano, and even Obama for President. She discovered her affinity for the startup life by working on political campaigns where she realized she thrived in chaos, had a knack for doing big things with few resources, and loved the challenge of being perpetually in over-her-head. A passionate advocate for underrepresented sales professionals, Kasey also cofounded The Other Side of Sales, a podcast and resource committed to evolving the culture of B2B sales to be more inclusive and to empower underrepresented sales professionals. Also, Sales Hacker has named