Reach Or Miss

Episode 131 Show Notes 4 successful entrepreneurs share their path to success “When I wrote my last book, Known, it was about how creating an effective, powerful personal brand is really the only sustainable, competitive advantage we can have. I was addressing the question: Could anybody become known?” (Mark Schafer) I thought about this book when I interviewed Phil Friedman. Phil decided to stop being frustrated as a university professor teaching philosophy and made a career shift, studied yacht design, and basic structural and mechanical engineering. He then entered the marine industry as a yacht builder, boat and shipyard manager, small-business and start-up advisor, and yachting writer and editor. But the most exciting part of this story is how Phil managed to make this shift. I asked Phil which marketing or sales tool helped him most to establish his expertise and become a Yacht and Marine consultant; his answer was very clear:   Phil Friedman Marine Industry Consultant Phil Friedman has a l