Get A Street Smart Mba With Sarah Shaw

I had the pleasure of speaking with Mae Karwowski, the founder and CEO of Obvious.ly, a leading global influencer-marketing agency and technology platform. Mae shares some amazing tips on working with influencers and how you can forge relationships to build your brand.  She shares how to vet the instagram influencers and how to gage their engagement rate. Also suggests looking at how many sponsored posts they are doing, and how much engagement they actually get. Mae suggests looking at influencers you want to build a brand with. She suggests checking out a couple of influencers sites called Hype Auditor, Grin, and Klear (Now Izea), that might be able to help connect you with influencers.Under her leadership since she launched the agency in 2014, Obvious.ly has become the global standard of influencer marketing by providing the best full service client experience, managing complexity and scale of influencer work, and using data analysis to inform all strategies.With thousands of campai