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To experience success, you've got to grind yourself to the bone until the tank is empty —right? No, thank you. But how often do we do unnecessary work —simply because it feels like we should? I know I have, and I've met too many people who may be "successful" but are exhausted and burned the hell out. We need a new paradigm, and that's what my guest today is all about —Greg McKeown. Greg has dedicated his career to discovering why some people break through to the next level and others don’t. The definitive treatment of this issue is addressed in McKeown’s New York Times and Wall Street Journal bestseller, Essentialism: The Disciplined Pursuit of Less. As well as frequently being the #1 Time Management book on Amazon, this book challenges core assumptions about achievement to get to the essence of what really drives success. In this episode with Greg, we dive into his brand new book, Effortless: Make It Easier to Do What Matters Most.