Hustle

Do you know your product and how to get exposure for it? Jordan Menashy VP of Marketing and Co-Founder of Bench.co talks to us about marketing a product. Rick and Danielle from Funsize ask questions from a non-expert perspective. Show Notes 00:00 Introductions 05:41 Activating a marketing engine 08:00 Determining product market fit can only be accomplished by launching 09:25 Launching: Store up some "big reveals" when rolling out to keep the momentum going for the first few months 15:10 Approach a mentor and don't waste their time, have questions ready! 19:00 Use google analytics, there is no secret tool, just hard-work and good analysis 23:29 R&D vs Engine 25:30 Good marketing is about good methodology not false promises 27:00 You need to allow for failure so you can learn how to make it work 28:00 Getting started: Get a target customer acquisition cost (CAC) and find a channel that works for you. That channel can be converted into an engine, then you want to refine that engine with R&D 35