Accessories Authority
Licensing can be a "Royal" opportunity with Phantom Brand and Jeff Wells
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:33:57
- More information
Informações:
Synopsis
Taking time from Phantom's new Columbia Watch License agreement, Jeff Wells tells us about the benefits and challenges of Licensing. From Nike, to Adidas, to Callaway and now Columbia Sportswear. Phantom shares who a good license partner is and who to specifically avoid. He also talks the start of the Michael Kors watch craze.
