Ten With Ken (audio)

College and university marketers have to work hard to gather research and build campus consensus around a new brand position. Although the goal is to develop a distinctive position, the reality is that many higher ed branding projects result in some awfully similar creative executions. Next week, we’ll round up ten recent examples of “One-Word Wonders” – higher ed brands that try to “own a word” in the marketplace. But in this teaser episode, we’ll look at two of them that wind up looking awfully similar. Brescia University College, affiliated with Western University in London Ontario, is Canada’s only women’s university. In 2009, they launched a new brand position that focused on a key benefit of a single-gender learning environment: young women become more confident and outspoken. Thus “Brescia Bold” was born. Brescia Bold Teaser (Sept 2017) - https://youtu.be/TDqmcIgOMks   Almost a decade later, a Catholic university in St Louis Missouri, Maryville University (which perhaps coincidentally was also founded