Inspired School Marketers Sparkcast

Autumn Graves, Head of Girls Preparatory School, Atlanta, knows that very independent school's dream is to get on the map as the school for [fill in the blank] to boost their brand recognition. You can do the hard work of branding and marketing (and you should), but you can also get creative and think outside the box. Autumn created Mad, Bad and Dangerous, a conference on entrepreneurship for girls and women, to do just that and more. The response to this event has been overwhelmingly positive with requests to hold it in other cities. Ever entrepreneurial, GPS is in the process of licensing it so that other organizations, particularly those with a female based mission, can launch one in their area. This podcast is bound to make you want to “ditch expectations and start something” yourself to put your school on the map. For show notes and more brilliant ideas and brain food for school MarCom, go to http://www.inspiredsm.com/podcasts/. While there, sign up for our newsletter to make your job easier.   Every in