Nba History [unofficial] | Michael Jordan-era And More (in All Airness)

NBA Creative Director (former), Gameplan Creative CEO and Sports Design Trendsetter, Tom O'Grady.Tom was born and raised in Chicago and graduated with a degree in Design, Marketing and Visual Communications from Columbia College Chicago in 1981. We talk about his childhood memories and the large influence that sport had on him and his family.During the 1980s, Tom worked as an ad agency art director on the McDonald’s business. Simultaneously, McDonald’s began to devote resources to sports marketing. This was the perfect opportunity for Tom – he combined his love of sports with his passion for design. He met and worked with Michael Jordan on the memorable Large fries for “Small Fries” ad campaign and also contributed design work to the inaugural McDonald’s Open later that same year (1987).Judy Shoemaker was the agency account director that Tom worked with on the McDonald’s Open project. In 1988, she accepted the role of Vice President, Marketing, with NBA Properties. Two years later, Judy began to recruit