Tell Crossroads

TCP 020: Why Educating Is The New Selling w/ Jon Collins & Tim Mackie

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Synopsis

Jon Collins was making a living pioneering short product explainer videos for Silicon Valley startups and tech companies such as Google and Facebook. Early on he identified and developed his skill of taking an extremely complex topic and conveying the central idea in a concise and engaging manner through video. As is so often the case with creatives, he was looking to push himself further than his day job was allowing him to. And so it was that in 2014 alongside his good friend Tim Mackie that the two of them took up the challenge of conveying the central themes, ideas, and structure of one of the most complex stories ever told.  The Bible. Through 5-minute animated videos. Yeah, these guys are crazy right? Whatever your religious beliefs, it’s impossible to deny the impact of The Bible and the stories contained within it. Combining Tim’s deep knowledge of the books literary, historical, and theological elements with Jon’s unique brand of visual storytelling, the two have racked up over 23 million views on Yo