Studio Sherpas Podcast

As a business owner, you will eventually come to a point where if you want to grow further, you need to stop selling your product and start selling your company in order to thrive as a business. Instead of injecting your creativity into your product, you need to use that creativity to sustain and grow the company. John Warrillow explains exactly how to make this transition. Productizing your creativity is what John and his company, Built to Sell, are all about. John has put over 20 years of research experience into his Value Builder System, and shares what he knows through his podcast, Built to Sell Radio and his best-selling books. Today we are highlighting the difference between being creative and creating a business, and how to make sure your company’s model is teachable, valuable and repeatable, so your brand can continue to grow.  Are you willing to give up creativity in order to build a business of value and substance? Did this episode grind your gears a little? Let us know in the comments on the episod