Brand Perfect
Stunt advertising
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:07:08
- More information
Informações:
Synopsis
The ice-bucket challenge was just the latest in a long line of stunt-led ad campaigns that have been supercharged by social media. In this essay read by Kathryn Ayres, advertising journalist Eliza Williams traces their development…