Rosenfeld Media
Greg Petroff and Lou Rosenfeld discuss how GE woke up and got serious about UX
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:15:44
- More information
Informações:
Synopsis
Four years ago GE discovered it was one of the largest software companies in the world--but not building software very well. Hear how Greg Pettroff, as GE’s Chief Experience Officer, slowly built a community inside the company to evangelize the importance of design in a developer-focused culture. Greg will give the opening keynote at the Enterprise UX 2015 conference in San Antonio this May 13-15. Get tickets at www.enterpriseux.net or follow along on Twitter at @enterpriseUX.