Leading Matters With Joel Capperella
#23 Brent Adamson Co-Author The Challenger Sale
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:44:57
- More information
Informações:
Synopsis
Leading Matters #23 features Brent Adamson, the co-author of the New York Times bestselling Challenger Sale, and its follow up the Challenger Customer. Brent provocatively suggests that solution selling may make your offering more of a commodity and also make it harder for your customers to buy.
