Social Media Zoom Factor With Pam Moore | Social Media Marketing | Branding |business | Entrepreneur | Business | Digital Mar

When many business leaders think of the term "brand" they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small component of your brand. Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals language and more. The colors, language and visuals are supporting elements, not "the" brand. Big difference. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's a promise delivered. It's value received. It's community. It's relationship. It's empowerment, inspiration, education and the list goes on. Are you influencing brand perception in a positive way? Your brand is your personality, communication, tone and perceptions of all who experience your brand. At the root of