Informações:

Synopsis

At the foundation of business and life is people. At the core of people are hearts and minds that want to connect with other people. It is in our DNA to want to connect with other human beings in a communal way. We want to rub elbows, clink glasses, laugh, cry and celebrate with people who have the same goals, objectives, beliefs, and interests as we do. At the heart of social media is people. Social media is one big fat conversation that inspires, empowers, engages, delights, educates, and activates human beings when used for good. So given that people want to connect with other human beings at the core of their being, and that social media is about connecting humans, why is it that marketers struggle with connecting humans together, using social media? Do they struggle because.... they have self centered goals?they don't know how to connect humans to other humans so they simply focus on what they do know, which is spam?they are technology addicted shiny object chasers and put their geek desires before busin