Social Media Zoom Factor With Pam Moore | Social Media Marketing | Branding |business | Entrepreneur | Business | Digital Mar

Is your marketing delivering promises that you can't keep? Are your websites, blogs, social profiles, Instagram photos, tweets and Facebook updates over promising? As marketers we are paid to build excitement, increase brand awareness and drive results. The social web is becoming more noisy by the day. It's difficult for even smart marketers to stand out from the crowd and rise above the noise. Many marketers fall into the frenzy of beautiful visual graphics, never ending sales pages, over exciting live video sessions and the list goes on. Before they know it they have made a long list of promises that are far outside the scope of what their websites, blog, content, or business can provide. Instead of helping their efforts, their over promising marketing messages and actions are hurting the brand. These broken promises lose trust, hurt relationships and decrease brand equity. Today, authenticity and transparency rules the social web. Customer experience is your brand, period. Customers, community and audience