I Have Cool Friends

Sam welcomes speaker, author, and professor of neuroscience, Moran Cerf. Professor Cerf has a Ph.D. in neuroscience, holds multiple patents, and has published over sixty academic papers in highly regarded journals. He is the beneficiary of several awards and grants for his work and was recently named one of the "40 Leading Professors Below 40." Additionally, he’s the co-founder of Think Alike and founder of B-Cube, which applies neuroscience to help society. He’s also been a consultant to many Hollywood films and TV shows, such as Bull, Limitless, Falling Water, and more. In this episode, Sam and Moran talk about his extensive academic research in neuroscience. They touch on topics including brain manipulation, understanding the mechanisms of emotion, decision-making, and dreams. Moran talks about dream research, training your brain to become happier, and his experience consulting with businesses on the psychology of consumers.