Today's Call: A Podcast For Realtors

In this episode of Today's Call, Jordan discusses the following topics: * How the marketing concept of split testing actually applies to all areas of business * How most people try something only once and then stop, and why this makes no sense * The best way to improve your marketing results without spending more money * How to apply the concept of split testing in two specific situations * How academics uncovered a "secret code" in agents' listing descriptions