Ima Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

Quote: “The CMO has quickly become a general manager.”  - Kevin Bobowski Guest: Kevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand and operate effectively within all areas of his team. Company: Act-On (@actonsoftware) provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers. In This Episode: How Marketing Automation can revolutionize your business. His unusual path to becoming a CMO. What Act-On does as a company. The advantages of being a last mover. What to look for when considering a marketing automation software.   The evolution of the CMO role. Resources: A Marketing Automation Quick Start Guide: Learn to Accelerate Your Investment. PWC Web Trends Exact Target OfferPop Act-On