Ima Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

“An educated consumer is a plus” - Mike Matuz In this Conversation We Cover: -  The disruption of the fitness landscape. -  How fitness trainers need to think about their business. -  The role of fitness professionals to their clients. -  Why an educated consumer is a good thing. -  How FSF utilizes gamification to keep clients engaged. -  The direction that fitness is going with the revolution of functional movement.   Mike (@playmakergrp) started working as a personal trainer in several different sports clubs while attending college at Chapman University. There, as a collegiate athlete he used his sports background to create a variety of innovative training systems for his clients. After graduating, Mike received a Bachelor of Science Degree in Marketing from Chapman University along with several National accreditations in health, fitness, nutrition, and wellness.