Ima Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

067 - Christoph Trappe on Authentic Storytelling, Social Media, and Self-Publishing

Informações:

Synopsis

“A lot of people out there are talking about storytelling but they aren’t talking about authentic storytelling.” - Christoph Trappe In this Conversation We Cover: -  How authentic stories can be used to create long-term successes. -  The #1 mistake companies are making on social media. -  The technology and services he used to get his book out into the world. -  How he repurposed his blog posts to get his book written. Guest: Christoph Trappe (@ctrappe) is an author, global keynote speaker and a top content marketing influencer. He travels around the globe to help organizations and people share their authentic stories.