Ima Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

Guest: Don Donovan is the founder and CEO of a predictive modeling firm and advertising agency in San Francisco known as Baker St. He founded Baker St. in 2002 and has since served more than half of the Fortune 500 to bring over $5 billion of new products and services to the market.   Company: Baker St. Solutions exists to help companies and brands build successful new product initiatives, perfect their brand positioning, and provide significant quantitative confidence to invest in their businesses.   Baker St. Advertising is an integrated advertising, brand management, and marketing investigation agency.   Quote: “The idea is to make the complex simple by using the existing attitudes and behaviors of your audience.” – Don Donovan In this Conversation We Cover: -      How Baker St. created a successful campaign for the San Francisco Giants by speaking directly to the end consumer. -      How to use window-pane segmentation to simplify the process of creating targeted campaigns. -      The number one thing tha