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Synopsis

  In this fast moving environment none of us really know who is ready to sell or buy a house--I cant tell you how many times agents will email me with a story about how one of their close friends used another agent or how the person you see everyday at the gym used someone else.   If youve been around long enough this has happened to you--the reason I think its important is that too often people assume that 1) other people know what you do and trust you to do the job and 2) everyone is one interaction away from signing a contract.  I often hear people say “that neighborhood is dominated by X” or I cant break into that group because everyone in that group knows susan and will use her.  I say that is a false notion -- a limiting belief that is holding you back.   I hope that today you will learn why you might want to start incorporating youtube ads in your quiver.  We talk about how to buy ads, when you actually get charged for an ad and how to target your ideal type of person or demographic.   I just realized