Selling!! #1 Real Estate Agent Marketing, Leads, Coaching, Advice, Training, Tom Ferry, Brian Buffini, Gary Vaynerchuck, Gra

Todays episode I brought on one of the best marketing guys on the west coast.  His speciality is direct mail slash email marketing.  I am passionate about marketing and advertising because it is absolutely essential if you guys want to create a predictable and repeatable business and this is a skill that very few people have mastered.   Let me give you guys a quick explainer here ----most people think that advertising and marketing are the same thing –they are not.  Let me quickly try to explain the differences.  If you guys can wrap your head around the differences between advertising and marketing and understand how to use this in your business you are going to thrive if not, your in for some pain-----the pain of losing money and we all hate that.   For this discussion I am going to use BMW.  Bmw is super good at what they do. First—the difference between advertising and marketing is simple.  An advertisement is an inducement—in short its and offer—it’s a promotion and these promotions are very simple.  If