Selling!! #1 Real Estate Agent Marketing, Leads, Coaching, Advice, Training, Tom Ferry, Brian Buffini, Gary Vaynerchuck, Gra

Today’s show is another episode in the December daily category.  Today I want to talk about differentiation.   Being different is super important but, I think most people have a difficult time being different.  Some of this may stem from how we were when we were kids----kids strive for conformity not differentiation.  Some of this may stem from the belief that by being different we alienate a group of people.  I say that we must differentiate or die.  Whether we like it or not –we all migrate toward that thing which is different.  I would propose that every single company or artist rises to the top dependent on the level of differentiation in the product.  Cars are notorious in seeking out differentiation.  This brand has the best mileage, this brand is the safest and the other brand is the best value.  Can you name one industry where differentiation is not rewarded?  Art?  No.  Music? Nope; Fashion? No way—in fashion being different is just the start.  In art---- there is sameness everywhere but, it’s the ar