California Groundbreakers

This pandemic has created a major upheaval in Los Angeles, the global hub of entertainment. We’re now used to streaming movies and TV shows whenever we want, and we’re finding new types of entertainment in places like YouTube, Twitch and TikTok. So what does the future hold for movie theaters, streaming services, film and TV studios, and the people who work for all of them, when this pandemic ends? Listen to two experts in entertainment and pop culture who tell us what types of things we’ll be watching in the future, how we’ll be watching then, and what that all means for one of California’s biggest economic forces, the entertainment industry. GUESTS * Gene Del Vecchio, adjunct professor of marketing at USC's Marshall School of Business, marketing consultant for the entertainment industry, and author of business books like "Creating Blockbusters" - https://www.marshall.usc.edu/personnel/gene-del-vecchio * Henry Jenkins, Provost Professor of Communication, Journalism, Cinematic Arts and Education at USC,