Women Worldwide With Deirdre Breakenridge

Today on the show, we have Patrice Tanaka, CEO and Founder of Joyful Planet, a business purpose consulting firm in New York City. Joyful Planet is focused on helping individuals and organizations discover and actively live their purpose. She is also an author, a coach, a speaker, and a mentor. Patrice spreads joy wherever she is. She gives us the four steps to finding our purpose in business and our personal lives. She believes that the definition of purpose is how you leverage your talent, expertise, and passion in service to others and our planet. Patrice and I talk about why businesses need to have one business purpose that everyone can focus on, to help drive more business. We also discuss how purpose-driven companies significantly outperform profit-only driven firms, and how more businesses today are taking the time to articulate their purpose. She shares how dancing and competing in ballroom dancing gives her joy. Writing her book 'Becoming Ginger Rogers' lets her share that joy with others. Patrice sa