Women Worldwide With Deirdre Breakenridge

Sandra MacLeod, the CEO of Echo Research is on the show today to talk about how important our reputation is in business. She tells us how as women we can build our reputations by keeping an eye out and paying attention to what is being said about us. It is ok to be different but be strong and different, don’t let anyone keep you from doing what you think is right. Sandra believes that being an entrepreneur today is about believing in yourself and managing your expectations, there will be ups and downs so just hang in there. Also, surround yourself with like-minded people and create an inner circle that will support you and keep you strong. Sandra has accomplished many things in her career and she isn’t stopping now. When she looks back she remembers a friend of hers saying “Make a promise, keep a promise” and she has lived by that every day of her life. Show Notes: [02:27] Deirdre introduces today’s guest Sandra MacLeod. [03:59] How did Sandra go from communications to research? [08:35] In her opinion you n