Women Worldwide With Deirdre Breakenridge

Alessandra Maderni is the co-founder and CEO of Shipsomnia a music festival cruise. Take a look at the Shipsomnia photo gallery to really get an idea of what that means. She is also a shrewd business woman who launched the floating music festival with $350K in seed money and turned that into $4.4 million in sales with projected sales of $50 million by 2020. We talk about what Shipsomnia is and how it creates an immersive experience. Alessandra shares her background in marketing and branding. Her positivity and enthusiasm are contagious. We talk about whether passion can be taught and what to look for when building a team. Alessandra also closes with her top advice for launching a large business venture. Show Notes [03:29] Shipsomnia is the first fully themed music festival cruise with the world's biggest production at sea. [03:47] It's the ultimate vacation experience driven by disruptive content. They are blending the film industry with themed custom travel in a cruise format. [04:07] The end goal is to bec