The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Many people get sales enablement wrong because they have different concepts and ideas about what it actually is. Roderick Jefferson began his sales career as a BDR, then an AEE, and finally moved into sales management. He discovered that he enjoyed sales more than he enjoyed closing deals. So he stepped into sales training. Now, through his company Roderick Jefferson and Associates, he breaks the complexity of sales into practical ideas through scalable and repeatable practices. SALES ENABLEMENT MISTAKES Sales enablement helps develop the right conversations the right way with the right tools. Ultimately, it seeks to decrease time to ramp or increase productivity and revenue. Many companies make mistakes implementing their sales enablement. They fail to establish consistency and parameters. Many wait too long to hire sales enablement consultants. They assume they need a consultant or a resource without realizing they need both. One can help you lay the groundwork that you can hand off to another. Many comp