The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Sellers who interact with and provide value to prospects using social media must understand the characteristics that turn this into the kind of social selling your customers want. We're tackling this topic all month, and even if you aren't a big social media person, we're providing an actionable plan to help you get in front of your prospects. It isn't enough to "set it and forget it" or generate large amounts of content in hopes that people will click through to find you. It's thoughtful preparation that gives buyers what they want and need right now. Trying to close I discovered the idea of using social media to sell when I was in college. I was seeking an internship with people who were in Chicago and our college professor told us that we needed a LinkedIn profile. He told us that we had to maintain that profile because that's where business professionals interacted. I thought it was a great idea because I was suddenly connected to millions of other professionals. I also thought it was great that I could