The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Sales constantly evolve and sellers who want to be successful must effectively map and create multithreaded relationships in order to close more deals. Peter Chun talks today about the importance of multithreaded relationships and the challenge for reps who must establish them. Peter fell in love with the convergence of sales and data and has found a personal passion for it. He loves strategizing about how to close deals and about how to help your company scale and grow. Evolving sales The biggest obstacle for B2B sellers right now is the evolving face of sales. Buyers are more sophisticated, and they have more information at their fingertips. They do a lot of research before they even engage with a salesperson. Additionally, the number of stakeholders within B2B deals is increasing, with research indicating that complex deals often include 6 to 10 stakeholders. The big challenge, then, is finding and creating multithreaded relationships because too often they are single threaded. Many reps, either because o