The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

No matter what business you're in or what product you're selling, downturns happen, so today we're talking about how to prepare your sales pipeline for an economic downturn.  We're here at the Eastern Minority Supplier Development Council's ROAR Conference, which is connecting minority-owned and women-owned businesses with Fortune 100 companies. Joel Burstein says that companies should be most aware of an economic downturn when the economy is good. The downturns in '01 and '08 were preceded by markets that were really,  but they grew so quickly that they weren't sustainable. When things seem too good to be true, they usually are. Consider the internet At one point, everything was successful. It didn't matter what the product was. The reality of the world at that time was that 22-year-olds owned five properties. If you drive your car as fast as you can for as long as you can, your car will eventually break. The economy is the same. The time to prepare for the economic downturn is when the economy is good. You