The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Stories provide a powerful opportunity to connect with your prospects, and story selling can push you across the line and even make you more successful than the competition. They can even help you overcome a less superior product because people respond to good stories. Stories as a lifeline Good stories can separate you from your competition. I'm putting together a workshop right designed to help business owners understand the power of stories in the selling process. Many of them are trying to land big contracts without great stories. I call this process edutaining, and it differentiates those who do it well. After all, anyone can talk about their product or service. Not everyone can explain how it solve problems for clients. Not everyone can give specific examples of the difference their product or service made. Your prospect wants to hear why it matters. He doesn't care about your software or widget; he cares about what it can do for him. [Tweet "When you share the story of your widget and the problems it h