Get Social Health With Janet Kennedy

Christoph Trappe is a content marketer who has spoken world-wide on the topic. What he wants you to think about is being "authentic" to communicate your organization's mission. In our conversation on Get Social Health we discuss the importance of building your brand with smart, consistent content (that does not have to be exclusively yours). Christoph offers some excellent advice on the timing and longevity of posts plus how to re-purpose blog content to give them more exposure without tiring the others. Listen in to our conversation or drop in to the time-stamps below. 00:00 Introduction00:41 An unrealized sports reporter03:30 MedTouch04:21 Storytelling across industries07:08 Content consulting - where does MedTouch come into play? "Silos are only good on farms"10:18 Published his Book "Get Real: Telling Authentic Stories for Long-Term Success"11:20 How many ways can you re-purpose content?13:30 Scheduling and longevity of content14:00 Follow 60/30/10 Rule (60% sharing, 30% Responding/Re-Tweeting, 10% Linkin