7 Min Marketing With Pam Didner

In the last episode, I talked about how to be a strategic thinker in the context of B2B marketing. I shared three ideas: Think from the perspective of “why and what”, not “how” Help senior managers understand why you recommend specific initiatives. Why are they important to the company and customers? Then, dive into the ‘what’, and finally ‘how’. Lead with benefits to explain why. Communicate in a way that senior managers can understand Explain marketing’s impact to revenue, cost or efficiency. I shared one example in Episode 106 Help senior managers connect the dots Most senior managers are not native digital marketers. They didn’t grow up with digital. You need to explain the challenges of digital marketing. I recommend that you use an analogy that they can understand to explain the complexity of digital marketing. For this episode, I want to talk about how to cultivate that strategic thinking capability. I truly believe that skillset can be acquired. I am using myself as an example. I wouldn’t consid