Stories From The Stacks

Cari Casteel (Ph.D. student at Auburn University) discusses her research in the cultural and technological history of deodorants and anti-perspirants. Why was deodorant marketed solely to women at first and how did the consumer boon after WWII changed that? Casteel explains how she is using Hagley Museum and Library's collections of old advertisements and the papers of designers and marketers like Irv Koons, Raymond Loewy, and Ernest Dichter.