Hard Way Mba

Steli Efti Interview: Transition service to produce and sharing candidly, especially the struggles.

Informações:

Synopsis

Background on Steli * Originally from Greece and grew up in Germany * Dropped out of school at 17 * Launched first few business then. * Bought a 1 way ticket to Silicon Valley * First business was a soul crushing failure. Launching Close.io * Close.io started as an outsourced sales function. They started developing internal software to empower their sales people. * January 2013 they launched the software on its own. Within one year it was larger than the other business. Transition from the services business to the product business. What did you do to 'retool'? * Reality is fairly messy * Never intended to launch software business * Had no vision of the software, simply, what do we need? Took a year to determine that they had a perspective. * Going through difficulties on service business. Tough to manage from cash flow perspective. Staffing, seasonality, * Were not sufficiently capitalized to manage through the down turns of seasonality. * Product took off and grew quickly, with littl