Hard Way Mba

Scott Pope is a marketing executive with 10+ years of lead generation, graphic design, and business development in a variety of vertical markets including health care, financial services, retail, and manufacturing industries. I have personally seen Scott's commitment and hustle on display in the field. Right now, you are a VP of Marketing. I have seen you work on the supplier side, as one of the hardest hustling sales reps I've ever met and on the client side as a extraordinary operator. Taking all of that experience into account... What kind of it of advice do you have for us who are in sales in the marketing space? Which of the tactics you used as a sales rep to open relationships and generate new business do you still like? How has your perspective on those changed since moving to the client side? Buyers working in the enterprise space are hard to find and don't have time. Know your stuff, have an opinion and hit hard. Likes a lot of the demo stuff in the marketing world. Make it very experiential with t