Hard Way Mba

What can we do from a marketing perspective to improve profitability? Continually looking for ways to: Increase unit volume (sell more) Increase selling price for given piece / service Enrich the mix of products / services you sell Marketing strategy: Re-imagining Reality Sweet spot triad: who you serve what are the ‘value bundles’ you provide deliver and monetize the value bundle Special Note: dig into this topic of ‘value bundles’. It’s a great way to think about your organization’s offerings. Tactical Who you serve: differing preference for price v. quality. Over time, you need to invest time with the people your company serves best and are likely not viewing price as a top component Figure out something special to bring to the marketplace. Examples: Warrior Dash, Red Frog Events Identifying the gap: ‘all markets are under served’ Market research – professional and amateur Controlled experiments How important is segmentation, or identifying your target clients? Can you walk us through a thumbnail sketch of