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Dr. Dennis Elam is a tenured professor of accounting at Texas A & M University, San Antonio. He is an expert in finance, yet Professor Elam blows up stereotypes about the accounting profession. He's incredibly well versed in popular culture: his insights go from Richard Pryor, to themes in cinema, to the "mob museum" in Las Vegas. And, as we learned in conversation with Professor Elam, he actually applies socionomics in his curriculum for accounting -- students love it.