Women Worldwide With Deirdre Breakenridge

Wondering what the worst piece of business advice you could ever receive is? Per Sabrina Horn, it’s “fake it ‘til you make it.” Listen as she shares why that phrase is so damaging and what you should be doing instead to make it instead of fake it.  Sabrina has spent decades teaching c-suite executives leadership strategies and skills. She’s come by her own leadership skills through trial and error as she built her fledgling technology company. It was in the process of building her business that she realized how terrible faking it really is.  Essentially if you’re faking it, you’re lying. You are not being truthful about what you can deliver and what your product can do. Not only is that dishonest, it’s also damaging. Both to you and your company as well as the clients you serve.  Listen in to hear more about Sabrina’s journey, her new book, and her advice for making it instead of faking it.  This is a powerful message finding its way into the world at the perfect time. There’s so much upheaval and uncertainty