The Growth Show
How Glossier Is Giving the Beauty Industry a Makeover
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:25:20
- More information
Informações:
Synopsis
Beauty is a $450 billion industry. But traditionally, communication on beauty routines and products came from companies, not other customers. That is, until a little blog named Into the Gloss was launched. Using customer insights, the blog launched Glossier -- it’s own line of beauty products. Ali Weiss tells us how Glossier is giving the makeup industry got a much-needed makeover.
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