Introvert Biz Growth Podcast

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021. The book follows a similar concept to what you're already used to here on the Humane Marketing show with the 7Ps of Humane Marketing and the Marketing Like We're Human book: we start with the being and then go into the doing. The 3 parts of the Selling Like We're Human book are : Being, Knowing and Doing (compared to Rumble, Rise and Resonate of the Marketing Like We're Human book) Today I'm reading a small section of Part 3 on DOING, Chapter 8 called 'From Sales Funnel to Gentle Sales Path'     Excerpt from Selling Like We're Human, Part 3: DOING, Chapter 8: From Sales Funnel to Gentle Sales Path   The Sales Funnel Revisited We all know the spiel by now. I give you my e-mail in exchange for something I want and need. It could be a checklist, it could be a one-page marketing plan, it could be a video series . . . Once I enter my name and e-mail, I’m smart enough to know tha