Business Breakthrough

When implementing price anchoring, most people are used to counting from 1 to 3. However this is the biggest mistake. The idea of anchoring is to anchor on the big number, so you need to present the big number first. My Guest: Sean Doyle Sean M. Doyle is principal at FitzMartin Inc, a leading consultancy focused on sales marketing and management, sales and marketing technology services, and revenue operations. Sean and his team at FitzMartin are focused on long term value creation through a sales-first, scientific approach to driving revenue. Over a 25+ year career and more than 5,000 client engagements, Sean has amassed unmatched expertise in helping B2B companies sell more to their most profitable customers. https://mailstat.us/tr/t/8p5mufp9ktaj0h8c/5/https:/www.linkedin.com/in/sean-m-doyle/ (Sean)’s latest book, https://mailstat.us/tr/t/8p5mufp9ktaj0h8c/6/https:/www.amazon.com/Shift-Practical-Business-Driven-Executive-Marketing/dp/1605440574 (Shift), explores 19