Reach Or Miss

Ep. 252 – Robyn Johnson’s best advice: When you’re looking at customer approach, make sure that you’re offering what your customers really want.

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Synopsis

Robyn Johnson has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and is a SEMrush Academy professor. Robyn is the co-founder of Marketplace Blueprint, a digital agency that specializes in listing optimization and advertising on Amazon. She has over a decade of experience of selling online on Amazon, eBay, and other eCommerce venues.   Most passionate about I get to help people who have physical products market those products on Amazon. We have an agency that helps run the ads and does the listings for people. I'm also really passionate about Disney, Star Wars, and my kids. We try to squeeze in as much travel and adventures and board games as we can. Robyn’s career and story I had no intention of doing this. I had no marketing experience about 11-plus years ago. I was working in a church but you don't get paid a lot and my son got sick. Th