Social Media Zoom Factor With Pam Moore | Social Media Marketing | Branding |business | Entrepreneur | Business | Digital Mar

Social media presents tremendous opportunities for digital and social brand marketers to conduct market research. Long gone are the days of spending months and years in long drawn out focus groups, hiring expensive 3rd parties to gather people, rent expensive venues, pay for their insight, analyze the data for months and the list goes on. While there may be times that these longer research projects are required, most modern businesses of today don't need them as often as they may think they do. Social networks present all of us with focus groups that are alive and dynamic 24/7, 365 days of the year. Any time of day or night there are people online, ready to engage and likely give you feedback by way of their actions or conversations. It is important for marketers to focus on the needs of their customer as a top priority before developing any marketing program, campaign or piece of content marketing. Would you like to learn... what people think about your brand?What people think of your service?What people thi