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Synopsis

You have put your time, resource, sweat, sleepless nights and maybe even some tears into your product or business and are ready to take it to market. It's an exciting time. It feels like your baby. You want to shout from the mountain top to the world how awesome it is.  You look at all the millions and billions of people on Facebook, Twitter, LinkedIn, Instagram, Snapchat, Periscope and the list goes on. You want to tap into the power of community. You want some social buzz. You want people to be talking about your brand.  Slow down there my friend. I know you are excited but how you enter the world of social media is very important. Remember you only have one chance to make a first, second and third impression. You don't want to lose people at the first 140 character hello because you are all about yourself.  Even though you may be new to some of these amazing social networks, the millions of people who are already living and breathing them daily more than they want to admit are not new to them. They have be